Free Download Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing
English | 2024 | ISBN: 3658453516 | 443 Pages | PDF EPUB (True) | 54 MB
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.
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